By Boe
Born in Sweden to a design centric home, Annika Inez’s move to New York City and career in design were greatly influenced by her mother’s stories of working as a fashion designer in New York during the 1960s. Prior to opening the jewellery workshop/retail store, Annika Inez, in 2000, she explored different areas of design including a footwear collection and Interior Design studies at Parsons The New Schoolfor Design. Annika settled on her passion for jewellery and at Annika Inez produced one of a kind pieces from unique materials and vintage components. Together with a partner, she launched the wholesale arm of by boe in 2004. Serving as inspiration was her general philosophy of the power of accessories as a bold, yet subtle personality statement. Of her overall design influences Annika Inez states: “More than having specific inspirations such as a character from a specific movie, I have always felt that experiences and impressions that make me feel inspired and excited to create...


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