AKA
The AKA brand was launched in January 2013 by designer Philip Pearce from Manchester, England. Phil earned his fashion pedigree on the jagged edge of the streets of Manchester’s artistic underbelly, where style was being dictated by the explosively creative fringe. His obsession with music and the individualistic style of the musical icons that surrounded and inspired him was what ignited his desire to become a part of the fashion scene. He wanted to be style starter, not a follower; a creator of cool. Phil’s own personal style and design approach can best be described as polished grit; quality and integrity of design coupled with tenacity, approachability, street sense, and the unquenchable desire to stand apart from the norm. This is the DNA of AKA. Phil understood from the start that a great design was not enough and that his designs needed to be beautifully constructed as well where the devil is in the details so he chose to attend the Hollings faculty – Manchest...


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